If you are starting up an aesthetic business, it is just like any other company where the goal is to build up your client base so you can make a profit. This means that you’ll need a proper business plan, a full understanding of the aesthetic industry, and have completed certified BOTOX® Cosmetic training so you can provide this valuable service.
Beyond the basics, there are some important steps you’ll need to take so that your business has the best chance of success. Here are a few tips that will help you get started the right way so that you can avoid obvious issues and improve your chances at success.
Get Expert Help
One of the simplest, yet most important tasks you will need to perform is getting an expert or consultant to advise you on your aesthetic business. Ideally, they should have personal experience in creating and managing such a practice so they can relay their first-hand information to you. If experience is the best teacher, then having someone who is experienced teach you means avoiding many of the pitfalls that doom aesthetic practices. Having an expert means answering important questions like the following;
- What are the full startup costs?
- How the daily operations work, including hiring and training staff?
- What regulatory issues are present for aesthetic practices?
- Where is the best location to start my business?
- What marketing techniques have worked in the past?
- Creating a plan for growth?
- How to hire the right type of people for my staff?
- How malpractice insurance works?
An expert can answer all these questions, so you should start by hiring them as a consultant to your business and keep them around as long as they are needed. It’s the type of expense that pays for itself many times over as you learn effective strategies, understand the business model, and avoid making mistakes.
Finding the Best Place for Your Office
It’s all about location which means that you’ll need the perfect balance of accessibility, rental price, and space so you have the room to grow. You will need to consider several factors when choosing the right location.
- Visible & Accessible
- High Traffic Area
- Good Public Parking
- Safe, Secure Location
- Near Public Transportation
- Clean, Well Lit, and Attractive Building
- Near Similar Practices
Obviously, you may not check off all the requirements, but the place you choose will need to have most of these factors in place. Otherwise, your business will never get off the ground no matter your efforts.
Bright, Clean Office
Perhaps the most powerful impression that your patients will take away from your office is its cleanliness. There is something about a clean, tidy office and treatment areas that makes a potent impression that patients will appreciate and read into the efforts as your dedication to them.
Hire the Right Receptionist
The person you hire should be warm, receptive, understanding, and efficient in their work. It is a delicate balancing act, but the right person does so much to help invite new patients and keep your current cliental happy. You may have noticed other practices have the same receptionist for five, ten, twenty, or more years all because they create the right first impression that welcomes those new to your practice and keeps them coming back.
Create a Proper Traffic Flow
Now that you have your location, the next step is setting up your office. You’ll want to design it with foot traffic flow in mind sot that your patients can move from the reception area into the treatment areas and back as easily as possible. This means avoiding bottlenecks, sharp corners, and other obstacles so that people can get through. Keep in mind that you’ll also need enough space for wheelchairs and equipment to get through as well.
While you do not have to put on a show, your approach should strive to ensure that you engage and entertain those who you are treating. It’s putting on your best face even if it’s not your best day and the same should be true for your staff. Everyone in your office should be dedicated to engaging and listening to those who come in for your services so they feel comfortable and want to be there.
Aesthetics for your Aesthetic Business
The most powerful impression that your business will make on patients is when they first walk through the door. The appearance of your reception area is crucial to your success. This means that you’ll need to take special care to create a calm, positive atmosphere so that patients will feel comfortable. This means that soft music should be playing at a low volume, the color scheme should avoid colors like yellows and reds while emphasizing blues and greens, and the seating should be functional and provide a little personal space so there is no discomfort.
You don’t want to go overboard with the flowers or plants. Think about decorations as accents, enough to create a strong impression, but not so many that they cause the area to look cluttered. Clean lines should be your goal when designing your reception area.
As part of your aesthetic business, the importance of having Botox training to learn the finer points of this popular cosmetic treatment should be known to your patients. The proper training in the use of Botox is key to its successful application. You can read more about why Botox training is so important in another article which is located on this site.